tatistics recently released by the CDC spoke volumes to breastfeeding advocates across the country. Not only are mothers not breastfeeding as long as previously thought, black mothers are still breastfeeding at dangerously low levels. In fact, in 2003 only 54% of black mothers breastfed at birth, 19% at 6 months and a still lower percentage of 12% at 12 months.
Mishawn Purnell-O'Neal, the author of Breastfeeding Facts Over Fiction: Health Implications on the African-American Community, is a national advocate for increasing the percentage of breastfeeding among black mothers. Regularly appearing at conferences and speaking engagements across the country, O'Neal educates new mothers and moms-to-be about the importance of breastfeeding in order to ensure the optimal health of their babies. "I lecture about infant mortality and I take public health and breastfeeding and merge them together," says O'Neal.
Through her first book, Breastfeeding Facts Over Fiction, O'Neal lays out the misconceptions of black breastfeeding and also examines the multi-million dollar infant formula industry and its effect on how black mothers choose between breastfeeding and bottle feeding. O'Neal maintains that deceptive marketing and advertising by the formula companies undermine the confidence of mothers and their ability to make the choice to breastfeed.
Although formula companies own a giant share of baby-feeding and help to reduce black breastfeeding numbers O'Neal is clear about the negative effect that black mothers can even have in their own community. "Moms that have breastfed need to stop making it sound negative. If they tell other mothers that breastfeeding hurt them then other mothers will embrace the negativity. Mothers need to share the joys and the good things about breastfeeding. Breastfeeding is an experience and not a product," urges O'Neal.
O'Neal recently created a keepsake journal called Mother's Milk of Love-Baby Keepsake Journal for mothers to keep track of the momentous breastfeeding milestones in their baby's life. Full of soft pastel colors, poetry and art that creates a mood of serenity and a mother's love, Mother's Milk of Love proves to be a great keepsake for any mom who is currently breastfeeding or will breastfeed and wants to chronicle their breastfeeding experience.
When asked how more black mothers will breastfeed, O'Neal adds, "New mothers need to be more open to breastfeeding. It’s not necessarily something that comes natural. You have to put the time into it. You have to be patient."
Visit Breastfeeding America to purchase Mother's Milk of Love and Breastfeeding Fact Over Fiction.