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aximum Mama Maternity
knows their
customer. In fact, it's knowing their customer
that has been the driving force behind their success and permanence in a
sometimes overcrowded, fickle maternity industry.
Started five years ago by Jamaica native Paula
Mattisonsierra, San Francisco based Maximum Mama Maternity has gained the
attention of expecting moms who are looking for garments that are not only
stylish, but most of all comfortable. With a collection of maternity clothing
whose fabrics "grow as the mother grows", Maximum Mama has been pleasing moms
worldwide with their "focus on contemporary styles which accentuate the body
with durable fabrics." "Maternity clothes can be sexy, but fit well as well,"
says Mattisonsierra.
With over two decades of experience in the
fashion industry, Mattisonsierra says you should buy maternity
garments that have a long life to them because new moms tend to "carry a smidgen of
weight after the baby". Also, she warns expecting moms not to be scared of the
Micro-Tech fabrics because they can grow with your baby belly. Not being afraid
to pay extra for quality maternity wear (although the Maximum Mama Maternity
collection is extremely affordable) is another piece of valuable advice from Mattisonsierra.
She adds that as an expecting mom you should include t-shirts in your wardro be along with cost-effective
tanks, and jeans with underbelly support. Always wash maternity clothes
on the gentle cycle and line dry to extend the life of the garments.
Some of Maximum Mama's most popular pieces are the Elaine Strapless Dress
(pictured above) because "the fabric hugs well and moves really nicely", says
Mattisonsierra. Maximum Mama's tube tops and safari pants are also top summer
sellers.
Maximum Mama Maternity has a vast collection
ranging from skirts and dresses to shirts and intimates. Their fall 2005
collection will debut in July 2005.
For more information about Maximum Mama Maternity
and to find a listing of a maternity store near you that sells Maximum Mama, visit
www.maximummama.com.
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